Separate capability from configuration
Ask whether a request should become reusable platform behaviour, client-specific configuration or not be built.
Prioritise repeated pain
A feature that solves the same workflow across multiple users usually compounds more than a one-off exception.
Treat evaluation as roadmap work
Quality gaps discovered in production are product requirements, not only engineering bugs.
Keep experiments reversible
Use feature boundaries and measurable hypotheses so new AI behaviour can be changed without destabilising the platform.